Skip to content
News

Nintendo Will Not Raise Switch 2 Price Again, Furukawa Says

Nintendo is not currently considering another Switch 2 price hike, president Shuntaro Furukawa said at the Nov 5, 2026 earnings briefing. The U.S. MSRP stays at about $500 after the earlier increase.

Official Nintendo Switch 2 handheld console front render with a red game card above the slot
Image: Nintendo
Share this story

Quick answer: Nintendo is not currently considering another Switch 2 price increase, president Shuntaro Furukawa said at the company’s November 5, 2026 earnings briefing. The U.S. MSRP stays at about $500 after the earlier hike.

Nintendo will not raise the Switch 2 price again for now. President Shuntaro Furukawa told today’s fiscal briefing that the company is not currently considering any further price change for the console, according to Sankei’s report of the Japanese remarks and English coverage from VGC and Nintendo Scoop.

In Japanese, Furukawa said the company is not presently thinking about anything more on price (「現時点で何かこれ以上価格について考えているということはない」). English outlets summarized that as Nintendo not considering another Switch 2 price hike. The U.S. sticker sits at about $500 after the earlier increase.

Memory supply is secured for current plans

The industrywide memory crunch is what pushed console makers to raise hardware prices this generation. Furukawa said Nintendo can still secure enough memory for its current plans, with no major change to that picture today, per Nintendo Scoop and Sankei.

He also warned that component cost pressure will be worse next fiscal year than this one. Nintendo’s own IR materials already bake in about 100 billion yen of impact from rising component prices, especially memory, plus tariff measures in the fiscal 2027 cost of sales forecast.

What this means for holiday buyers

Holding the line at about $500 matters for anyone shopping Switch 2 hardware into the holidays. Rival platforms have taken more than one hardware hike this generation. Nintendo is saying it does not need a second Switch 2 bump right now, while it watches holiday sell-through and keeps talking with suppliers about next year.

Sankei notes Japan already raised the domestic dedicated model by 10,000 yen to 59,980 yen in May, with overseas markets following in September. Furukawa’s comment today is about not stacking another increase on top of that earlier move.

Hardware volume is a separate story. Switch 2 H1 sell-in was 6.49 million units, down 37.4% year on year, with lifetime sell-in at 26.35 million and the full year hardware forecast still 16.5 million. We covered those numbers in our Switch 2 sales report. Today’s price comment is the follow-up buyers actually needed from the same earnings day.

Our take

A “no second hike” line on earnings day is the clearest signal Nintendo can give holiday shoppers without rewriting the forecast. Memory costs are still climbing into next year, so this is a current stance, not a forever promise. For now, the public price target is unchanged at about $500 in the U.S.

Sources: Nintendo Financial Results Explanatory Material (2nd Quarter of Fiscal Year Ending March 2027, November 5, 2026); Sankei, スイッチ2の追加値上げ「現時点で考えていることない」; VGC; Nintendo Scoop.